Tagging server per client
Isolated container on Leadverge EU infrastructure.
Product
Leadverge Tracking
Tracking that holds up. On your first party.
We run server-side tagging on our own EU infrastructure per client. Better Safari measurement, more stable CAPI and events that land in the Leadverge dashboard.
- Own tagging server, not only a shared SaaS container
- First-party path (same-origin) for cookies and conversions
- Same event id for pixel, CAPI and your lead store
Browsers and blockers eat your measurement.
Client-side alone is fragile. Safari caps first-party cookies under CNAME cloaking. Without a server-side chain, OpenAI Ads, Meta and Google miss part of reality.
- ITP and ad blockers: missing or short sessions
- Pixel and CAPI without a shared event id: double or blind conversions
- No own store: no dashboard on your leads
From click to lead in your stack.
Leadverge sGTM claims the hit, enriches it and forwards to Google and CAPI. In parallel the event lands in the collector. The dashboard reads that truth, not only Ads Manager.
What is included.
First-party routing
Path on your domain so cookies stay first-party.
Consent and dedupe
Consent Mode, event id and clean parameters for collector and CAPI.
Dashboard link
Events feed the Leadverge ads and leads overview.
Who it is for.
- Advertisers who want OpenAI Ads against their own data
- Teams with Meta/Google CAPI and strict consent
- Clients who want reporting on leads, not platform pixels
Tracking as a product, not an afterthought.
In a growth session we show how sGTM and dashboard fit together. This page is still a draft; the URL is ready for review.