Insights for predictable growth.
Practical strategies on lead generation for both B2B and B2C, follow-up and compliant growth. Written by the team, based on what works.
GEO & SEO
Measure and improve visibility in Google AI Overviews, Search Console and organic search.
Google Search Console AI report (2026): how to measure visibility in AI Overviews
Google Search Console now shows separate impressions for AI Overviews and AI Mode. What the report does and does not measure, how to read the August bug, and a concrete B2B action plan.
Read article →Google AI Overviews auto-expand: what B2B companies should do now (2026)
Google expands AI Overviews on more and more queries automatically: without "Show more". What that means for B2B clicks, how to measure it, and what to do concretely.
Read article →ChatGPT Ads
Advertising in ChatGPT: platform, targeting, costs and campaigns for B2B and B2C.
Advertising in ChatGPT: the complete guide for Dutch businesses (2026)
ChatGPT Ads is live in the Netherlands. How does it work, what does it cost, who sees your ad and how do you start? The complete guide by Leadverge.
Read article →ChatGPT Ads updates 2026: what changed since the Netherlands launch
From self-serve launch to oCPM, product feeds and better measurement: what changed in ChatGPT Ads since late August, and what you should fix this week.
Read article →Sales
B2B and B2C sales, outbound and follow-up — practical strategies that book meetings.
Compliance
GDPR, privacy and compliant lead generation without the compliance headache.
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