B2B appointment setting

Appointment setting, straight into your calendar.

Our own calling team calls your target audience and books appointments with potential customers who match your ideal customer profile, straight into your calendar.

Our own calling team, with a tailored call script
Three qualification criteria of your own per appointment
10 booked appointments guaranteed, we keep calling until they are there

Investment Tailored, in the discovery call

A reply within one working day. You speak to the team directly.

Request your calling plan

30 minutes. We discuss your target audience, your offer and your qualification criteria. No obligation.

No spam, no obligations. We only use your details to get in touch. Privacy policy

Rather pick a time right away? Book a discovery call

What is included: Our own calling teamIdeal customer profileTargeted call listTailored call scriptThree qualification criteriaAppointments in your calendar

What you get

Everything for appointments that suit you.

Onboarding after the discovery call

An onboarding form with your company name, what you offer and who your ideal customer is.

Ideal customer profile

Industry, company size, job role and decision-maker, recorded in an ICP.

Targeted call list

A call list from your target market.

Tailored call script

A script that suits your offer, and callers we prepare for it.

Three qualification criteria

You set three criteria per appointment, such as minimum company size, job role of the contact person or decision-maker present.

Appointments in your calendar

Our calling team books the appointments straight into your calendar.

Approach

From onboarding to appointment, in five steps.

Step 1
Onboarding

After the discovery call you complete the onboarding form: company name, what you offer and your ideal customer.
Step 2
ICP

We record the ideal customer profile: industry, company size, job role and decision-maker.
Step 3
Call list

We build a targeted call list from your target market.
Step 4
Call script

We write a tailored call script and prepare the callers.
Step 5
Calling and booking

Our calling team calls and books the appointments into your calendar.

What counts as a result

An appointment counts if it meets your criteria.

You provide three qualification criteria of your own per appointment. Examples:

Minimum company size

The company is large enough for your offer.

Job role of the contact person

You speak to someone in the role you are looking for.

Decision-maker present

The decision-maker is at the table for the appointment.

We record the criteria during onboarding. They have to be realistic.

Guarantee

10 booked appointments. We keep calling until they are there.

We guarantee 10 booked appointments with potential customers who match your ideal customer profile. They are usually in place within 1 to 6 months, depending on industry and offer. If they are not there yet, we keep calling until all of them are.

View the guarantee per service →

Investment

Appointment setting or cold outreach?

Two ways to get into conversation with your ideal customers without ads.

This service

Appointment setting

Tailored investment after the discovery call

Our calling team calls your target audience and books appointments straight into your calendar. Guarantee: 10 booked appointments, we keep calling until they are there.

Request your calling plan ↑

Outbound

Cold outreach

Tailored investment after the discovery call

Tailored outreach copy to leads who match your ideal customer profile. Guarantee: 10 leads within 3 months, otherwise we continue at no cost.

View cold outreach →

Which route fits you? We'll cover that in a discovery call. Book a call →

Team

Your regular points of contact.

No account manager between you and the work. You speak to the people who work on your campaigns.

Jasper Brunsveld Co-founder, CEO and Head of Sales Europe

Anne Fleur Kolthof Co-founder, CMO, Head of Marketing and Social Ads Specialist

Max van Vugt Co-founder, CTO, AI Automation and SEA Specialist

Sharon Customer Success Manager

Luna Tedde Business Service Advisor

Randy Doms Business Service Advisor

Meet the team →

Google reviews

This is what business owners say about Leadverge.

Reviews in Dutch, taken verbatim from our Google Business Profile.

5.0/ 5 6 Google reviews · as of 5 October 2026 View on Google →

“Leadverge heeft ons uitstekend geholpen bij het genereren van kwalitatieve B2B-leads. Vanaf het eerste contact werd er proactief meegedacht over onze doelstellingen en werd er een duidelijk plan opgesteld om deze te behalen. De communicatie verloopt prettig en efficiënt, met korte lijnen en snelle opvolging wanneer er geschakeld moet worden. Dankzij hun betrokkenheid en expertise is de samenwerking zeer waardevol gebleken. Al met al een fijne en betrouwbare partner om mee samen te werken. Zeker een aanrader!”

Mark P.Google review

“Zeer positieve ervaring! Vanaf eerste contact viel direct hun professionaliteit en betrokkenheid op. Ze denken actief mee en schakelen snel. Niet alleen leads genereren maar kijken naar kwaliteit en conversie. Door de goede communicatie weet je altijd waar je aan toe bent!”

Jill J.Google review

Frequently asked questions

Outsourcing appointment setting: frequently asked questions.

Is your question not listed? Call +31 (0)24 234 03 50 or email info@leadverge.nl.

With outsourced appointment setting an external calling team calls your target audience to make appointments with potential customers. At Leadverge our own calling team does that. We call companies that match your ideal customer profile and book the appointments straight into your calendar.

In five steps. After the discovery call you complete an onboarding form. Then we record the ideal customer profile, build a targeted call list from your target market and write a tailored call script. After that we prepare the callers and start calling and booking.

An appointment counts if it meets your three qualification criteria. You provide those yourself, for example a minimum company size, the job role of the contact person or that the decision-maker is present. We record the criteria during onboarding and they have to be realistic.

We guarantee 10 booked appointments and keep calling until all of them are there. The appointments are with potential customers who match your ideal customer profile and meet the three qualification criteria you provided yourself.

The 10 appointments are usually in place within 1 to 6 months. How fast it goes depends on your industry and your offer. If they are not there by then, we keep calling until all of them are.

The investment is tailored and we discuss it in the discovery call. We do not state amounts online. In that call we go through your offer, your ideal customer and your three qualification criteria.

A completed onboarding form and three qualification criteria. The form contains your company name, what you offer and who your ideal customer is. With the criteria you determine when an appointment counts. We book the appointments straight into your calendar.

These are the Dutch rules in outline; other countries have their own. In the Netherlands, anyone who calls natural persons to sell something needs prior consent or an existing customer relationship. That applies to consumers, and also to sole proprietorships and general partnerships (eenmanszaak, vof). For legal entities such as a private limited company (bv), that consent requirement does not apply. An objection must always be respected immediately. Have this checked legally for your situation. Read more in our articles: Cold calling in B2B: the strategy that works and Lead generation and the GDPR: growing compliant