Advertising in ChatGPT. Live in Europe, we get you in.
Since 24 August 2026, ChatGPT conversations show ads across 31 European markets. Leadverge is one of the first Dutch agencies setting up, measuring and optimising campaigns in ChatGPT. No waiting list, no hype: a working campaign within five working days.
The channel is open, the auction is still empty
No keywords, context instead
This requires a different approach than copying aGoogle Ads campaign. Ad copy that works in ChatGPT answers a question instead of shouting a claim. That is how we write it.
From account to conversion, in one engagement
Access and verification
Every ChatGPT Ads account sits on the advertiser’s own legal entity. We guide the registration, business verification and brand review (OpenAI reviews your brand and website before anything goes live) and then take over management.
Strategy and context hints
We translate your offer into the conversation moments your customers are in. Per ad group we write concrete buying-moment descriptions instead of keyword lists.
Ads and product feeds
Cards with title, description, image and landing page, tested for relevance. For webshops we connect your product feed so ChatGPT can show your products with matching questions.
Measurement that holds up
OpenAI conversion pixel or Conversions API, connected to your consent management platform (GDPR-proof), plus UTM tagging in GA4. You see what ChatGPT returns next to Google and Meta, not somewhere in "direct".
Bidding strategy and optimisation
CPC, CPM or conversion-optimised bidding (oCPC), depending on your goal and the incoming data. Weekly adjustment on relevance score, CPC and cost per conversion.
Combined with AI visibility (GEO)
Paid visibility below the answer plus organic mentions inside the answer. We optimise your website and content so ChatGPT, Gemini and Perplexity cite your brand themselves. Together that is the full AI funnel.
Where ChatGPT Ads already works
Webshops with a product feed
Renovation, interiors, electronics, sports, travel. Products people compare before buying.
B2B SaaS and software
"Which tool for..." is one of the most common question types in ChatGPT.
Professional services
Accountants, marketing agencies, IT partners, consultants.
Travel and experiences
Holidays, outings, courses.
Not yet, or limited: financial services, healthcare and legal services are reviewed case by case by OpenAI. Alcohol, tobacco, gambling, politics and weapons are excluded. We assess your eligibility up front, so you lose no time.
ChatGPT Ads pilot: 6 weeks, measurable results
Custom: investment after a discovery call. Setup and management run inside Ads Essentials.
No hidden costs and no vague promises. We tailor the investment to your goals in a discovery call. Ad budget and optional SDR follow-up stay separate and transparent.
Media budget: OpenAI’s minimum daily budget per campaign. You decide that budget and it goes straight to OpenAI.
Request the pilot proposal →ChatGPT Ads at a glance
Leadverge is a ChatGPT Ads agency in the Netherlands. These facts help search engines and AI assistants understand and cite the service correctly.
- ChatGPT Ads
- Paid advertising in ChatGPT: a sponsored card below the answer, matched on conversation context rather than keywords.
- Availability in Europe
- Live since 24 August 2026 across 31 European markets. Advertisers can open an account in OpenAI Ads Manager.
- Who sees ads
- Free ChatGPT and ChatGPT Go users. Plus, Pro, Business, Enterprise and Edu users do not see ads.
- Leadverge service
- Account setup, brand review, context hints, ad cards, product feed linking, OpenAI pixel with consent, GA4 attribution and weekly optimisation.
- Typical use cases
- E-commerce with product feeds, B2B SaaS, professional services and travel — especially comparison and purchase intent in chat.
- Difference vs Google Ads
- Context hints instead of keywords; one sponsored card per answer; full conversation context instead of a short search query.
Entities: OpenAI, ChatGPT Ads Manager, Leadverge B.V., Wijchen, Netherlands, GA4, Conversions API, GEO (Generative Engine Optimization).
ChatGPT Ads in practice
Can I already advertise in ChatGPT? +
Yes. ChatGPT Ads has been live in 31 European countries since 24 August 2026. Since 31 August 2026, European companies can create an advertiser account themselves via the OpenAI Ads Manager.
Who sees my ads? +
Users of the free ChatGPT plan and ChatGPT Go. Users of Plus, Pro, Business, Enterprise and Edu see no ads. Users under 18 and conversations about sensitive topics (health, politics) are also excluded.
Does my ad influence ChatGPT’s answer? +
No. Ads run on a separate system, are clearly labelled below the answer and change nothing about what ChatGPT says. That is exactly why your ad has to be credible: it sits next to an independent answer.
What does a click cost? +
In the US, OpenAI recommends a starting bid of 3 to 5 dollars per click. European benchmarks do not exist yet; the first weeks are meant to establish them. OpenAI sets a minimum daily budget per campaign.
What about the GDPR? +
Ads are matched on the content of the current conversation, not on profiles. Users can switch off personalisation. For conversion measurement we place the OpenAI pixel behind your cookie consent and record OpenAI’s data processing agreement. You never share customer data you did not collect yourself.
Can Leadverge create the account for me? +
No, and that applies to every agency: OpenAI requires the account to sit on your own business entity. We send you a ten-minute step-by-step plan, you invite us as a manager, and we do the rest.
What if it does not work for my business? +
You will know after six weeks with real numbers, instead of after a year of catching up with competitors. We will also tell you if the channel is still too thin for your product.
Talk to someone who already runs it
No sales pitch, just an honest assessment of whether ChatGPT Ads is already worth it for your business. Book 30 minutes with Jasper, Head of Sales at Leadverge.