Since 24 August 2026, ChatGPT conversations show ads across 31 European markets. Leadverge is one of the first Dutch agencies setting up, measuring and optimising campaigns in ChatGPT. No waiting list, no hype: a working campaign within five working days.
This requires a different approach than copying aGoogle Ads campaign. Ad copy that works in ChatGPT answers a question instead of shouting a claim. That is how we write it.
Every ChatGPT Ads account sits on the advertiser’s own legal entity. We guide the registration, business verification and brand review (OpenAI reviews your brand and website before anything goes live) and then take over management.
We translate your offer into the conversation moments your customers are in. Per ad group we write concrete buying-moment descriptions instead of keyword lists.
Cards with title, description, image and landing page, tested for relevance. For webshops we connect your product feed so ChatGPT can show your products with matching questions.
OpenAI conversion pixel or Conversions API, connected to your consent management platform (GDPR-proof), plus UTM tagging in GA4. You see what ChatGPT returns next to Google and Meta, not somewhere in "direct".
CPC, CPM or conversion-optimised bidding (oCPC), depending on your goal and the incoming data. Weekly adjustment on relevance score, CPC and cost per conversion.
Paid visibility below the answer plus organic mentions inside the answer. We optimise your website and content so ChatGPT, Gemini and Perplexity cite your brand themselves. Together that is the full AI funnel.
Renovation, interiors, electronics, sports, travel. Products people compare before buying.
"Which tool for..." is one of the most common question types in ChatGPT.
Accountants, marketing agencies, IT partners, consultants.
Holidays, outings, courses.
Not yet, or limited: financial services, healthcare and legal services are reviewed case by case by OpenAI. Alcohol, tobacco, gambling, politics and weapons are excluded. We assess your eligibility up front, so you lose no time.
Setup and management run inside Ads Essentials: from€1,000 per month, excluding VAT and ad spend. No separate setup fee.
Recommended media budget: at least €100 to €300 per day to have reliable data within six weeks. You decide that budget and it goes straight to OpenAI.
Request the pilot proposal →Yes. ChatGPT Ads has been live in 31 European countries since 24 August 2026. Since 31 August 2026, European companies can create an advertiser account themselves via the OpenAI Ads Manager.
Users of the free ChatGPT plan and ChatGPT Go. Users of Plus, Pro, Business, Enterprise and Edu see no ads. Users under 18 and conversations about sensitive topics (health, politics) are also excluded.
No. Ads run on a separate system, are clearly labelled below the answer and change nothing about what ChatGPT says. That is exactly why your ad has to be credible: it sits next to an independent answer.
In the US, OpenAI recommends a starting bid of 3 to 5 dollars per click. European benchmarks do not exist yet; the first weeks are meant to establish them. There is no minimum budget, but there is a daily budget per campaign.
Ads are matched on the content of the current conversation, not on profiles. Users can switch off personalisation. For conversion measurement we place the OpenAI pixel behind your cookie consent and record OpenAI’s data processing agreement. You never share customer data you did not collect yourself.
No, and that applies to every agency: OpenAI requires the account to sit on your own business entity. We send you a ten-minute step-by-step plan, you invite us as a manager, and we do the rest.
You will know after six weeks with real numbers, instead of after a year of catching up with competitors. We will also tell you if the channel is still too thin for your product.
No sales pitch, just an honest assessment of whether ChatGPT Ads is already worth it for your business. Book 30 minutes with Jasper, Head of Sales at Leadverge.